ALL3D glossary
Clear language for better product content.
Plain-language definitions for the language of AI imagery, 3D product content, and ecommerce creative.
Browse the glossary
Product imagery
11 terms
360 product spin
A 360 product spin is an interactive sequence of product images that lets a shopper drag or swipe to view an item from a complete rotation around a fixed axis.
AI lifestyle image
An AI lifestyle image is a product image created with generative AI to show an existing item in a styled, believable setting while preserving the product's approved appearance.
CGI product image
A CGI product image is a two-dimensional picture of a product created by rendering a three-dimensional digital model with virtual materials, lighting, and a camera.
Hero image
A hero image is the prominent lead visual chosen to introduce a product, collection, campaign, or page and direct attention to its most important message.
Lifestyle image
A lifestyle image is a product image that presents an item in a styled, believable setting to communicate how it fits into a customer's life.
Packshot
A packshot is a clean image of a product shown by itself, usually against a white or neutral background, with the product's shape, color, materials, and details clearly visible.
Product detail page image
A product detail page image is a visual in an ecommerce product gallery that helps a shopper understand a specific item, including its appearance, features, scale, variations, or use.
Product imagery
Product imagery is the collection of visual assets a brand uses to show, explain, and sell a product across ecommerce, marketing, and sales channels.
Product photography
Product photography is the practice of planning, lighting, and capturing images of a physical product to communicate its appearance, details, quality, and use.
Product visualization
Product visualization is the process of creating visual representations of a product so people can understand how it looks, works, and fits into their lives before seeing it in person.
Virtual photography
Virtual photography is the creation of photorealistic product images in a digital environment, using techniques such as 3D rendering, digital compositing, and AI-assisted image generation instead of photographing a complete physical scene.